VIRGIN MOBILE

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Launched in 2005, Virgin Mobile is Canada’s first wireless service created for and defined by youth. Their success is based on one simple principle: always be the customer champion. By treating people with respect, honesty, and a touch of fun Virgin Mobile is always breaking new ground.
 
Sir Richard Branson, Founder of the Virgin Group of Companies, is a global leader in championing environmental awareness and in true Virgin style has proven that actions speak louder than words. His recent initiatives to raise awareness of the climate crisis and inspire genuine change are nothing short of historic.
 
The Virgin Earth Challenge - the largest science and technology prize ever offered – will award $25 million to any scientist that can create a viable plan to remove greenhouse gases from the atmosphere without any kind of residual damage to the environment. Sir Richard said, “We all now know that something radical has got to be done to turn back the tide of global warming. The winner will not only make history but preserve history for many, many generations to come.” To keep your eye on the prize, check out www.virginearth.com.
 
In 2006, Sir Richard announced the creation of Virgin Fuels. Designed to take immediate action against global warming, he pledged to direct $3 billion in the next ten years towards the development of clean-burning fuels and renewable energy. Virgin Fuels’ first venture is the creation of an investment fund that will pump $400 million over the next three years into bio-fuel initiatives. Construction has already begun on several plants in the western United States that create bio-ethanol fuels from grain and corn. To stay updated on their progress, click over to www.virgin.com/subsites/virginfuels. 
 
“We must rapidly wean ourselves off our dependence on coal and fossil fuels. Our generation has the knowledge and the financial resources and, as importantly, the willpower to do so.” said Sir Richard.


Virgin Mobile Canada will bring this same spirit of creation, innovation, and activism to its partnership with FLICK OFF. Sir Richard’s commitment to the environment will continue with his involvement with FLICK OFF. Virgin Mobile and FLICK OFF will continue to challenge Canadians to get involved (and show them how to do it…)
 
Stay tuned as Virgin’s drive to protect the environment continues and we support even more ways for you to take action and save it.