ABOUT US

WHEN PEOPLE COME TOGETHER, REMARKABLE THINGS HAPPEN.

Key Gordon is an ad agency in Toronto that specializes in all things enviro. A while back, they hatched an idea that would really bring energy conservation to the forefront of Canadian consciousness.

Why are Canadians so behind when it comes to global warming? What if they created a social movement that got people to reduce their energy consumption? What if they got Canadians to reduce greenhouse gas emissions on an unprecedented scale?

Key Gordon spent the winter writing and designing FLICK OFF. It's kind of provocative, but after reading George Monbiot's book Heat and seeing An Inconvenient Truth, well, the situation kind of calls for provocative, don't you think?

It wasn’t long before Environmental Defence offered to be the lead ENGO. Virgin Mobile leapt to the fore. Then two Canadian icons jumped on board: Roots and MuchMusic. How cool is that?!! Then House of Anansi Press agreed to publish a special FLICK OFF edition of the book Climate Change by Shelley Tanaka.

Spring rolled around, and the program took shape. The Ontario Ministry Of Environment lent their support. There were others, too. Like Butterfield & Robinson, Bullfrog Power, Andora Graphics, NOW Magazine, Zoom Media, Clean Air Foundation and the Pembina Institute.

As Virgin Mobile says, “Global warming ain’t cool.” But you know what? People coming together sure is.